An increasing number of Americans are easing the pain of labor with diamond earrings and exotic trips designed to honor new moms.
History of Push Presents
The trend of elaborate birth presents is just recently taking off in the U.S., but men in England and India have been gifting their wives post-labor for centuries. Fancy rings are the customary gift in England and gold jewelry is the standard in India.
The Current Push Present Trend
In the U.S, these presents go by several names including "baby mama gift", "baby bauble" and "push prize." Hollywood A-listers started the push present trend in North America and now average Joes are taking their lead. In a babycenter.com poll of more than 32,000 women, 23 percent say their mate gave them jewelry or another keepsake after they gave birth. 25 percent of more than 28,000 women surveyed admitted to wanting jewelry or a keepsake after giving birth. Research done by the J. Walter Thompson ad agency shows that 37 percent of affluent Americans recognize the tradition of the birth gift. Aside from dads, other family members, such as grandparents, are also presenting new moms with gifts.
According to the National Center for Health Statistics, there are more than 4 million births in the U.S. each year. This enormous opportunity for profit has promoted several companies to design special lines of jewelry and gifts specifically for push presents as well as creating baby bauble registries.
Celebrity Push Presents
Some famous dads have spent big bucks on luxury gifts to repay their wives for giving birth.
- Pierce Brosnan presented his wife Keely with three diamond and gold bracelets and a two-week trip to Bora Bora.
- Michael Douglas gave Catherine Zeta-Jones and their newborn baby girl matching diamond crucifix necklaces from Fred Leighton.
- Matthew Broderick spoiled Sarah Jessica Parker with a $6,000 gold charm bracelet for the birth of their son.
- Marc Anthony spent more than a million dollars on an 8-caret diamond ring and diamond earrings for Jennifer Lopez after the arrival of their twins.
- Dean McDermott opted for a $1600 Balenciaga Arena handbag for Tori Spelling.
- Keith Urban awarded Nicole Kidman with a $73,000 trinity ring from Cartier.
Alternative Push Present Ideas
Although jewelry is the most popular offering for push presents there are other suitable (and sometimes less expensive) options.
- Spa Treatments: massages, manicures/pedicures and facials are the ultimate form of pampering.
- Weekend Getaway: whisk her and the baby away for the first family vacation.
- Artwork: a beautiful sculpture or painting is a gift that can be cherished for a lifetime and enjoyed by the whole family.
- Designer handbag or diaper bag: keep mom hip and stylish with a cute bag for storing her and/or the baby's things.
- Extra help around the house: hire a cleaning service to take care of the house while mom is taking care of the baby.
Push presents are a rising trend that celebrate the birth of a child and help to makes new moms feel special and appreciated.
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